Zero Tolerance Pumps Up
Marketing to Latin Audience
By Matt O'Conner
Monday, March 6, 2006
www.xbiz.com
TIJUANA, Mexico — Citing Zero Tolerance Entertainment’s focus on the
Spanish-speaking adult market, San Diego’s F Street Adult Video &
Gifts has included a promo for Zero Tolerance on its billboard on
the Mexico side of the U.S.-Mexico border.
“We approached Zero Tolerance for the billboard because they are the
first company to offer the Spanish audio track on every DVD, and
clearly label that on the front cover,” F Street's Ben Gonzales
said. “Zero Tolerance is already reaping the benefit among the
Hispanic market here in San Diego.”
Cars entering the U.S. typically experience a delay of about five
minutes during which the billboard is visible.
According Zero Tolerance’s Scott Stein, the billboard compliments
the company’s ongoing efforts to increase its presence in and
outreach to North America’s Spanish-speaking population to promote
all of its brands, which include 3rd Degree and Black Ice.
“In all of our marketing meetings and scheduling, we plan on
attacking that market,” Stein told XBiz. “When you look at the sheer
numbers, they necessitate it. It just makes sense -- and, we hope,
dollars.”
Economic and census reports indicate that the Hispanic demographic
is increasing at a rapid rate. As a result, Zero Tolerance is
allocating a growing percentage of its marketing budget to pursue
this group.
“For some time now, we've understood the increase in buying power
that Latin people are experiencing,” Zero Tolerance President Greg
Alves said. “For months now, all of our movies have had a bonus
Spanish language track, in an effort to get an entree into the
Spanish-speaking market.”
Stein added that Spanish-language promotions are part of the
company’s M2M Program. Launched earlier this year, M2M stands for
“manufacturer-to-merchant” program.
“It’s not unlike what a potato chip company or ice cream company
will do,” Stein told XBiz. “We send people out physically to retail
stores to help them with merchandising and marketing, using POP
[point-of-purchase] displays and assisting retailers in any way
possible.”
ZT Reports Success With
Retailer Marketing Program
Monday, March 13, 2006
www.xbiz.com
CANOGA PARK, Calif. — Zero Tolerance Entertainment reports that its
recently released adult M-2-M Program, which supports all of its
brands including Third Degree Films and Black Ice Limited, has been
welcomed with open arms by adult distributors and retailers alike.
The innovative marketing program calls for the independent company
to offer marketing support to nationwide retailers. This support
comes in the way of a company representative who has been traveling
around the country visiting retailers and addressing their specific
wants and needs. Currently, the company is assisting retailers with
in-store merchandising items such as shelf talkers, mobiles,
posters, window decals and freestanding point-of-purchase displays.
"The response has been overwhelmingly positive," Greg Alves,
president of Zero Tolerance Entertainment, said. "The retailers
really appreciate that we care and are trying to help them sell more
product. We're actually out there listening to them and addressing
each individual store's specific needs. They are also very pleased
that the program doesn't involve any work or effort on their part.
We’ll help organize the shelves, hang the mobiles and assemble the
POP displays."
Retailers also appear to have welcomed the Adult M-2-M Program with
open arms. "We couldn't be happier with the response we are getting
from the POP displays and merchandising materials," Debi Y. of Adult
Mart, one of the nation’s largest adult retail chains, said. "Free
posters, shelf talkers, mobiles and displays, plus a ZT
representative to set it all up and do all the work? It doesn't get
any easier than this. This program is unrivaled by any other
merchandising program in the adult industry. Our customers are drawn
to the displays and as a result, our sales have increased in every
store. We have worked closely with Zero Tolerance to make this
program a success and look forward to what they will come up with
next."
For additional information on the Adult M-2-M Program, contact Greg
at (866) 438-9376 or info@ztvideo.com.
Zero Tolerance Offers Adult
Marketing Program
By: Thomas J. Stanton
Posted: 4:30 pm PST 3-10-2006
www.avn.com
CANOGA PARK, Calif. - The recently released Adult M-2-M Program,
started by Zero Tolerance Entertainment, Third Degree Films and
Black Ice Limited – has apparently been welcomed with open arms, by
adult distributors and retailers, alike.
The marketing program calls for the independent company to offer
marketing support to nationwide retailers. This support comes in the
way of a company representative who has been traveling around the
country visiting retailers and addressing their specific wants and
needs. Currently, the company is assisting retailers with in-store
merchandising items such as - shelf talkers, mobiles, posters,
window decals and freestanding Point of Purchase displays.
"The response has been overwhelmingly positive," explained Greg
Alves, president of Zero Tolerance. "The retailers really appreciate
that we care and are trying to help them sell more product. We're
actually out there listening to them and addressing each individual
store's specific needs. They are also very pleased that the program
doesn't involve any work or effort on their part…we’ll help organize
the shelves, hang the mobiles and assemble the POP displays."
As retailers, they appear to have welcomed the Adult M-2-M Program
with open arms, "We couldn't be happier with the response we are
getting from the POP displays and merchandising materials,"
explained Debi Y. of Adult Mart, an adult retail chains. "Free
posters, shelf talkers, mobiles, and displays, plus a ZT
representative to set it all up and do all the work. It doesn't get
any easier than this.”
“Our customers are drawn to the displays and - as a result - our
sales have increased in every store. We have worked closely with
Zero Tolerance to make this program a success and look forward to
what they will come up with next."
For additional information on the Adult M-2-M Program, contact Greg
at 866-438-9376 or info@ztvideo.com.
ZT Unleashes Blue’s Spain
in the Ass
By: Dan Miller
Posted: 5:00 am PST 3-24-2006
www.avn.com
CANOGA PARK, Calif. - Zero Tolerance has released a new title from
Austrian director Mick Blue called Spain in the Ass, which was
captured entirely in Barcelona, Spain.
The video features several new or rarely seen female performers in
high-energy, anal-heavy sex scenes.
“What I like most in this movie is that the Spanish girls have a
different mentality than all the other girls that I’ve shot so far,
and that was the great surprise in that trip,” Blue, who directs
exclusively for Zero Tolerance in both Europe and the U.S., told
AVN.com. “They have this fire in their body, in the way they are,
their character, and how they fuck. … You need to be strong for
these girls because otherwise they’re going to take over you and you
are just lost. It was a great competition.”
Blue, who is in the midst of his second year at Zero Tolerance,
added, “I was really happy to have David Perry in Spain with me and
Max Cortes did a good job, too. … Jules Bart, my cameraman and
photographer, did a great job because it was difficult to get all
the stuff together.”
Cover girl Allison Miller performed her first double-penetration
scene, which was something that Blue didn’t find out until after he
and Perry finished fucking her.
Blue also applauded the performance of Victoria Lanz.
“Both of these girls, they were killing it, fucking like crazy,”
Blue said.
Spain in the Ass also stars Carmen, Rebecca Linares, Salma De Nora,
Diana Dean and Saskia Condal. There are four d.p.’s in all.
Blue said his next release, in mid-April, would be his first
creampie title, Cum Hungry, Leave Full, which he shot last year in
Budapest, Hungary and Brno, Czech Republic.
The scene pairings include: Monica Sweetheart and Dillon; Diana
Lion, Dillon and Blue; Mya Diamond and Blue; Katy Caro and Dora
Venter with Greg Centauro, Roly Reeves and Blue; Maria Bellucci,
Centauro and Reeves; and Simony Diamond and Jean Yves Lecastel.
“The special thing in this movie is every creampie is without a cut
before they cum,” Blue noted. “It’s like straight from every
position, and I was very happy it was possible.”
ZT has also recently released Blue's Meet the Fuckers 3 starring
Sonia Red in her first d.p. and Teen x Two 2 featuring Suzie Diamond
and Candy Cat.
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